Phillips Financial
Financial planning site with clear personal and business paths and a confident “move boldly” brand.
Built with Brand Innovation Group
My role
Lead developer for a financial planning website.
While working for Brand Innovation Group, I developed the Phillips Financial website as lead developer.
My focus was front-end development, Craft CMS implementation, performance, and technical delivery—working alongside the Brand Innovation Group team on design and broader project needs.
Clarity and confidence for modern wealth planning.
Personal and business paths with a bold brand presence.
Phillips needed a site that reflects a bold, modern brand while keeping personal planning, business benefits, and team trust easy to navigate.
Organized services into clear personal and business journeys, highlighted the team, and designed a confident homepage around the “Move boldly” message.
A credible, approachable site at myphillips.com that supports new inquiries and reinforces Phillips as a trusted Fort Wayne advisor. Live at myphillips.com.
Personal paths. Business clarity.
A bold brand that still feels approachable.
Interior pages carry the “Move boldly” voice into service detail, team bios, and next-step CTAs without losing the confidence of the homepage.
The Craft build keeps planning content modular so Phillips can evolve offers and advisor profiles as the practice grows.
Ready to start your project?
If you need a lead developer for a Craft CMS build—or a clear path from design to launch—let’s talk.