Phillips Financial
Financial planning site with clear personal and business paths and a confident “move boldly” brand.
Built with Brand Innovation Group
My role
Lead developer for a financial planning website.
I was lead developer on this agency build for Brand Innovation Group: front-end development, CMS implementation, performance, and launch.
Design and broader project direction stayed with the Brand Innovation Group team. My job was turning that into a maintainable site the client could keep publishing on after launch.
Clear paths for personal and business planning.
Personal and business paths with a bold brand presence.
Phillips needed a site that reflects a bold, modern brand while keeping personal planning, business benefits, and team trust easy to navigate.
Organized services into clear personal and business journeys, highlighted the team, and designed a confident homepage around the “Move boldly” message.
A credible, approachable site at myphillips.com that supports new inquiries and reinforces Phillips as a trusted Fort Wayne advisor.
Personal paths. Business clarity.
A bold brand that still feels approachable.
Interior pages carry the “Move boldly” voice into service detail, team bios, and next-step CTAs without losing the confidence of the homepage.
The CMS keeps planning content modular so Phillips can evolve offers and advisor profiles as the practice grows.
Ready to start your project?
If you need a lead developer for a custom site—or a white-label partner from design to launch—let’s talk.